Directline.com Home | Direct Line
Direct Line is one of the UK’s leading insurers. Go online or call to buy insurance for motor, home, pet, travel, life, cycling, landlord, business an...
Directline.com Overview
When it comes to insurance, there are plenty of options out there. Directline.com is one such website that offers car, home, pet, and travel insurance. The website serves as a digital platform through which customers can easily purchase their desired insurance policies online.
Directline.com has a simple, yet modern website design that makes it easy for users to navigate. The homepage features a clean layout, with a horizontal menu bar at the top, and prominent CTAs for each of the main insurance categories right in the centre of the page. Directline.com loads quickly and ensures an optimal user experience, which is important for retaining customers and encouraging repeat visits.
One of the key features of the website is that Directline.com is not listed on comparison sites, making it a unique marketplace. Unlike other insurance providers that rely heavily on price comparison websites, Direct Line has established itself as a direct insurer that is transparent with its pricing and policy coverages. Customers can quickly build their policy online by selecting the insurance product and entering their personal information. The website also has a 24-hour accident helpline, which is an added bonus for customers seeking a reliable, rapid response to their queries.
Directline.com has an SSL issued by GlobalSign, nv-sa, ensuring that customers' personal data is protected. The website is also hosted by Direct Line Group Services Limited, a reputable company in the insurance sector.
The website has an average daily traffic of 2,763 unique visitors, generating more than 12,100 page views on a daily basis. Additionally, the site is valued at a significant sum of $210,240 US dollars, indicating the importance and value of the website in the current market.
In terms of PageSpeed Insights scores, Directline.com scores 59/100, which is indicative of the website's room for improvement. A score of 59 is relatively low, indicating that optimizing site speed and page load times should be a priority for improving its SEO, especially as a reputed website. A higher Page Speed score can help enhance the website's user experience, potentially attracting many new visitors.
Overall, Directline.com provides an easy-to-use website for users looking for various pure insurance products without any brokers or intermediaries. It is a well-designed website, delivering a smooth user experience that is valuable to anyone looking for reliable insurance coverages and premiums. Thus it can be a good insurance website bookmarked by insurance seekers.
Directline.com Rank Summary
Audience Geography. Where are directline.com visitors located?
| Country | Visitors |
|---|---|
 United Kingdom GB | 89.5% |
| United States US | 3.2% |
| India IN | 0.6% |
| Other | 6.7% |
| Country | Pageviews |
|---|---|
| United Kingdom GB | 96% |
| United States US | 0.7% |
| India IN | 0.2% |
| Other | 3% |
| Country | Rank |
|---|---|
| United Kingdom GB | 1800 |
| United States US | 267879 |
| India IN | 292501 |
Where do visitors go on directline.com?
| Subdomain | Pageviews |
|---|---|
| directline.com | 91.34% |
| web.directline.com | 5.56% |
| amendsonline.directline.com | 1.88% |
| amends.directline.com | 1.15% |
| other | 0.07% |
| Subdomain | Pageviews per User |
|---|---|
| directline.com | 4.2 |
| web.directline.com | 3.1 |
| amendsonline.directline.com | 3 |
| amends.directline.com | 1 |
| Subdomain | Reach |
|---|---|
| directline.com | 98.71% |
| web.directline.com | 8% |
| amends.directline.com | 3.78% |
| amendsonline.directline.com | 2.56% |
How popular is directline.com?
| Period | Global Rank | Global Rank Delta |
|---|---|---|
| past 3 months | 54080 | -4353 |
| past month | 53474 | -2701 |
| past week | 52061 | 1250 |
| yesterday | 35747 | -22178 |
| Days | Pageviews Rank | Pageviews Rank Delta | Pageviews per Million | Pageviews per Million Delta | Pageviews per User | Pageviews per User Delta |
|---|---|---|---|---|---|---|
| 90 | 45555 | -3357 | 14 | 8.6% | 4.4 | 0.9% |
| 30 | 44261 | -4296 | 145 | 10% | 4.5 | 6% |
| 7 | 44188 | 2700 | 15 | -6.202% | 4.4 | -5.782% |
| 1 | 30983 | -16146 | 24 | 60% | 4.4 | -8.83% |
| Days | Reach Rank | Reach Rank Delta | Reach per Million | Reach per Million Delta |
|---|---|---|---|---|
| 90 | 61581 | -4847 | 12 | 8% |
| 30 | 61438 | -2089 | 12 | 4% |
| 7 | 59750 | 645 | 12 | -0.622% |
| 1 | 41399 | -27529 | 19 | 80% |
Directline.com Website Safety
We gather website safety and reputation data and compare it with available third-party sources so we calculate own safety and trustworthiness rate based on information that we get.
Norton ConnectSafe evaluates directline.com for any unsafe and insecure content. The results are critical for families with young children.
SafeSearch is used as a parental control tool to filter out any inappropriate for your children search results on your devices: phones, tablets or personal computers.
Malware: not found.
Phishing: not detected.
Unwanted software: not found.
Harmfull applications: not found.
Google Safe Browsing notifies when websites are compromised by malicious actors. These protections work across Google products and provide a safer online experience.
McAfee assesses directline.com for a meaningful set of security threats. Featured dangers from annoying pop-ups to hidden Trojans, that can steal your identity, will be revealed. McAfee does not analyze directline.com for mature or inappropriate content, only security checks are evaluated.
The WOT calculates reputation of the directline.com. This reputation system receives ratings from users and information from third-party sources, assesses the directline.com for safety features and confirms, whether directline.com is suitable for children.
| Domain | www.directline.com |
| Issuer Organization | GlobalSign nv-sa |
| Issuer | GlobalSign RSA OV SSL CA 2018 |
| Algorithm | RSA-SHA256 |
| Valid form | 08/08/2024 |
| Expiration | 09/09/2025 |
| Signed | Certificate is not self signed |
| Additional Domains |
www.directline.com www.privilege.com www.churchill.com www.greenflag.com www.greenflag-breakdown.com buy.greenflag-breakdown.com www.directlineforbusiness.co.uk www.motabilityscheme.directline.com motabilityscheme.directline.com directline.com |
Directline.com Rank History
Alexa Rank shows how popular directline.com is in comparison with other sites. The most popular site has Alexa Rank equals 1. If directline.com has Alexa Rank equals 100,000, then it is in TOP 100,000 popular sites in the world. The rank is calculated using a combination of average daily visitors to directline.com and pageviews on directline.com over the past 3 months.
Directline.com Hosting Information
ASN ID: 16509
ASN Title: AMAZON-02 - Amazon.com, Inc., USLast Update: 04/12/2025
#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#
ASNumber: 16509
ASName: AMAZON-02
ASHandle: AS16509
RegDate: 2000-05-03
Updated: 2012-03-02
Ref: https://rdap.arin.net/registry/autnum/16509
OrgName: Amazon.com, Inc.
OrgId: AMAZON-4
Address: 1918 8th Ave
City: SEATTLE
StateProv: WA
PostalCode: 98101-1244
Country: US
RegDate: 1995-01-23
Updated: 2017-01-28
Ref: https://rdap.arin.net/registry/entity/AMAZON-4
OrgAbuseHandle: AEA8-ARIN
OrgAbuseName: Amazon EC2 Abuse
OrgAbusePhone: +1-206-266-4064
OrgAbuseEmail: abuse@amazonaws.com
OrgAbuseRef: https://rdap.arin.net/registry/entity/AEA8-ARIN
OrgTechHandle: ANO24-ARIN
OrgTechName: Amazon EC2 Network Operations
OrgTechPhone: +1-206-266-4064
OrgTechEmail: amzn-noc-contact@amazon.com
OrgTechRef: https://rdap.arin.net/registry/entity/ANO24-ARIN
RTechHandle: AC6-ORG-ARIN
RTechName: Amazon-com Incorporated
RTechPhone: +1-206-266-2187
RTechEmail: ipmanagement@amazon.com
RTechRef: https://rdap.arin.net/registry/entity/AC6-ORG-ARIN
#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#
Directline.com Domain Registration and Settings
Domain Name: DIRECTLINE.COM
Registry Domain ID: 367873_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.markmonitor.com
Registrar URL: http://www.markmonitor.com
Updated Date: 2023-04-30T11:23:18Z
Creation Date: 1997-06-02T04:00:00Z
Registry Expiry Date: 2025-06-01T04:00:00Z
Registrar: MarkMonitor Inc.
Registrar IANA ID: 292
Registrar Abuse Contact Email: abusecomplaints@markmonitor.com
Registrar Abuse Contact Phone: +1.2086851750
Domain Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Domain Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited
Name Server: HA1.MARKMONITOR.ZONE
Name Server: HA2.MARKMONITOR.ZONE
Name Server: HA3.MARKMONITOR.ZONE
Name Server: HA4.MARKMONITOR.ZONE
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of whois database: 2024-09-13T07:59:13Z
| Host | A Record | TTL |
|---|---|---|
| directline.com | 185.23.100.11 | 21600 |
| directline.com | 185.23.102.11 | 21600 |
| Host | MX Record | Priority | TTL |
|---|---|---|---|
| directline.com | cluster8.eu.messagelabs.com | 10 | 3600 |
| directline.com | cluster8a.eu.messagelabs.com | 20 | 3600 |
| Host | NS Record | TTL |
|---|---|---|
| directline.com | ha2.markmonitor.zone | 86400 |
| directline.com | ha4.markmonitor.zone | 86400 |
| directline.com | ha1.markmonitor.zone | 86400 |
| directline.com | ha3.markmonitor.zone | 86400 |
| Host | TXT Record | TTL |
|---|---|---|
| directline.com | kL+LcWlqTPn+L8r0+bDF7WGD8SvErr5TxD6r5cfCqklgPcxOo06RDbw4R2eEKQJNO81toF1OaJEfO8IbtADkxw== | 21600 |
| directline.com | google-site-verification=ZJU-5_AIV7wqokqWZqEc80ss1AkdWwUfZYtycuBpghI | 21600 |
| directline.com | v=spf1 ip4:155.136.0.0/16 include:spf.messagelabs.com include:salesforce.com -all | 21600 |
| directline.com | _globalsign-domain-verification=9yaqK0wYO2ANPOAR94GeuYtirZd3yGbawFLMoy40hG | 21600 |
| directline.com | MS=ms62376214 | 21600 |
ha1.markmonitor.zone
TTL: 300
Email address: hostmaster.markmonitor.com
Serial: 2019072600
Refresh: 3600
Retry: 600
Expire: 604800
Minimum: 300
Directline.com HTML Check
Directline.com Desktop Performance
Last tested: 12/14/2019
| Total Resources | 43 |
| Number of Hosts | 14 |
| Static Resources | 20 |
| JavaScript Resources | 18 |
| CSS Resources | 1 |
Directline.com Mobile Insights
Last tested: 12/14/2019
| Total Resources | 42 |
| Number of Hosts | 14 |
| Static Resources | 19 |
| JavaScript Resources | 18 |
| CSS Resources | 1 |
Directline.com Similar Audits
bookmarkmargin.com
ahlamontada.com
mysterybookmarks.com
plaync.com
etarp.com
iraqinews.com
lamaisonduchocolat.com
directline.com
betabeat.com
d**********s.com
mysteryscience.com
cdn-hotels.com
anita.com
richads.com
hookupranking.com
bradshawfoundation.com
j*********s.com
corporatecomplianceinsights.com
hollywoodcasinotoledo.com
pressian.com
lyricawithoutprescription.com
Directline.com Common Typos
www.directline.net
www.directline.org
www.directline.info
www.directline.biz
www.directline.us
www.directline.mobi
www.irectline.com
www.directline.com
www.xirectline.com
www.dxirectline.com
www.xdirectline.com
www.sirectline.com
www.dsirectline.com
www.sdirectline.com
www.eirectline.com
www.deirectline.com
www.edirectline.com
www.rirectline.com
www.drirectline.com
www.rdirectline.com
www.firectline.com
www.dfirectline.com
www.fdirectline.com
www.cirectline.com
www.dcirectline.com
www.cdirectline.com
www.drectline.com
www.durectline.com
www.diurectline.com
www.duirectline.com
www.djrectline.com
www.dijrectline.com
www.djirectline.com
www.dkrectline.com
www.dikrectline.com
www.dkirectline.com
www.dorectline.com
www.diorectline.com
www.doirectline.com
www.diectline.com
www.dieectline.com
www.direectline.com
www.dierectline.com
www.didectline.com
www.dirdectline.com
www.didrectline.com
www.difectline.com
www.dirfectline.com
www.difrectline.com
www.ditectline.com
www.dirtectline.com
www.ditrectline.com
www.dirctline.com
www.dirwctline.com
www.direwctline.com
www.dirwectline.com
www.dirsctline.com
www.diresctline.com
www.dirsectline.com
www.dirdctline.com
www.diredctline.com
www.dirrctline.com
www.direrctline.com
www.dirrectline.com
www.diretline.com
www.dirextline.com
www.direcxtline.com
www.direxctline.com
www.diredtline.com
www.direcdtline.com
www.direftline.com
www.direcftline.com
www.direfctline.com
www.direvtline.com
www.direcvtline.com
www.direvctline.com
www.direcline.com
www.direcrline.com
www.directrline.com
www.direcrtline.com
www.direcfline.com
www.directfline.com
www.direcgline.com
www.directgline.com
www.direcgtline.com
www.direcyline.com
www.directyline.com
www.direcytline.com
www.directine.com
www.directpine.com
www.directlpine.com
www.directpline.com
www.directoine.com
www.directloine.com
www.directoline.com
www.directkine.com
www.directlkine.com
www.directkline.com
www.directlne.com
www.directlune.com
www.directliune.com
www.directluine.com
www.directljne.com
www.directlijne.com
www.directljine.com
www.directlkne.com
www.directlikne.com
www.directlone.com
www.directlione.com
www.directlie.com
www.directlibe.com
www.directlinbe.com
www.directlibne.com
www.directlihe.com
www.directlinhe.com
www.directlihne.com
www.directlije.com
www.directlinje.com
www.directlime.com
www.directlinme.com
www.directlimne.com
www.directlin.com
www.directlinw.com
www.directlinew.com
www.directlinwe.com
www.directlins.com
www.directlines.com
www.directlinse.com
www.directlind.com
www.directlined.com
www.directlinde.com
www.directlinr.com
www.directliner.com
www.directlinre.com
www.directline.con